Tag Archives: penis

Devour his junk………food

Now that I’m done with looking at print ads, I’d say that commercials would definitely have to be next.  Although I’m only going to be looking at a few examples, I do think that think that it is worth to examine commercials because they are a different form of advertising and have a different amount of viewers/consumers.  It is because of this reason that the commercials I’m going to be examining in the next few posts are from recent Super Bowls.

My first television ad that I’m going to analyze is a Doritos commercial in 2011.  First of all, the reason why I chose a food ad from the 2011 Super Bowl was because that Super Bowl had the biggest amount of viewers than any other game in the past.  In 2011, there was an estimated 111 million people watching the Super Bowl (Bauder).    That’s right, 111 MILLION PEOPLE!!  That is a lot of people watching the same program.  Keeping that number in mind, just think about how many people are seeing the same thing and how the media is influencing all of these people by the ads they post throughout the program.

With that in mind, let’s look at the ad:

As seen through the commercial and much like the print ads that I examined, there is a lot of phallic symbolism.  However, something else I see that is much more apparent and prevalent within commercials are the uses of stereotypes.

Examples within the commercial:

1)       What is the stereotype of black men and penis size?  The stereotype is that black men are supposed to have ENORMOUS penises.  During the commercial, we can see that the white man looks over to the black man’s crotch area and is shocked.  When we see this, we think that the white man is shocked to see the black man’s huge penis, while in reality he was just surprised to see a bag of Doritos.  Not only is this stereotype harmful because not all black men have big penises and such, but it also negatively affects the black community because they are going to be eroticized for their “big penises”.

2)      At the same time as being shocked, the white man just can’t resist the temptation to grab the Doritos, which we already know represents the black man’s penis.  Although many people may not catch on this stereotype/generalization in this action, there is a very real stereotype present.  The white man’s irresistible temptation to grab an unsuspecting man’s junk/Doritos is parallel to the stereotype that gay men are hypersexual and can’t control their urge to have sex with someone else.

But to go back to food, how the heck do these stereotypes relate back to Doritos?

Answer: Consumers are like gay men, and Doritos are like black men’s penises.  Doritos are so delicious and awesome that they are irresistible to consumers.

Now that I have presented all this information to you and shown you how this commercial can be negative, just remember 111 million people also saw this.  Think about what percentage got as much out of the commercial as I did.

References

Bauder, David . “Super Bowl 2011 Is Most Watched Program EVER .” Huffington Post. 07 Feb 2011: n. page. Web. 24 Apr. 2012. <http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html&gt;.
2011DoritoCommercial. “The Sauna – 2011 Doritos Superbowl Commercial Ad”. 09 Nov. 2011 Online video clip. Youtube. Accessed on 24 April 2012. < http://www.youtube.com/watch?v=B1yk85znbpY>.

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Is BIGGER better?

I’m going to start this post with 2 questions, and the questions are for you too!

Questions:

1)      What is your favorite fast food joint?

2)       When you think of that fast food restaurant, what comes to your mind?

Here’s what my answers were:

My favorite place is Burger King (BK).  In my mind, there is absolutely no competition between McDonald’s and BK because it’s so much better than McDonald’s.  When I think of BK I tend to think of the awesome chicken sandwiches, onion rings with barbecue sauce and how I’m going to get fat or clog up my arteries with cholesterol.

Here’s another question, when you think about that fast food joint, do you also think about sex?  I’m assuming the majority of you said no, and I would have to personally say that I too would never think about sex and BK at the same time.  So why the heck do we put the two together then?  It’s because sex, gender, and food are highly relatable.

Below is an ad that I fell upon and thought it was a prime example to inspect under the lens of gender and sexuality, especially in terms of gender roles.

First, let’s examine all the innuendo and sexual symbolism.  To put it bluntly, the positioning of the sandwich in regards to the woman’s mouth seems as though she is going to give a blowjob (otherwise known as fellatio) to the sandwich which obviously represents a penis.  Also, the word “blow” in the ad just further implies fellatio.  To make things even more apparent, the sandwich is described as “long” (7 inches) and “juicy” and is filled with a lot of mayonnaise.  Also, just read this little description found at the bottom of the ad and I think you’d be able to recognize some more innuendo:

“Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce. (The Cajun Boy)”

So, what does this say about gender roles and sexuality?

Well, it once again reinforces our heterosexual society because it assumes that sex is between men and women only. Could you imagine if the woman’s face was replaced with a man’s?  People would flip out!

What it also shows us about our gender roles is that for people who want to have sex with men; they should strive to meet a man with a long seven inch cock.  But even when we have met what we desire (which is a 7 inch cock), we should still want more……………..just like that darn BK Super Seven Incher Sandwich!

However, these roles are problematic because what if we don’t meet these expectations?  If a man doesn’t have a seven inched dick then he could feel really inadequate.  Also, for us people who like having sex with men, what if a seven inch dick (or even bigger) is something we found but isn’t as satisfying as we thought?  It brings up the question, is bigger really better?  Not only does it apply to penises, but also to food.  Are bigger plates of food tastier than smaller portioned plates?

Think about it and let me know what you think.    🙂

Reference

Cajun Boy, The. “Eating a Burger King ‘Super Seven Incher’ Is Just Like Giving a Blow Job.” Gawker. N.p., 24 Jun 2009. Web. 23 Apr 2012. <http://gawker.com/5301856&gt;.

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