As I was doing research on commercials and deciding which ones would be good to critique, I just happened to find this one that I think is really interesting. It is a commercial from Thailand, but even so, I think that it can be applied to our country as well.
Here is the commercial:
First impressions? I don’t know about you, but I thought this commercial was really disturbing. Before I start, let’s recap what we just saw in this commercial. In the commercial, we can see that this ultra-thin woman wants to eat food but is really limited to what she thinks she can eat. Due to the fact that she is limiting her food choices and quantities, she is also starving her stomach which is why her stomach is making such a desperate attempt to eat food. Whenever her stomach is denied food, her stomach cries and the advertisers’ solution is to eat low fat tuna (which is obviously the product that is being sold).
Now that we’ve recapped everything, let’s deconstruct this video and examine the messages within this video. First off, this commercial is socializing women to think that they are supposed to be ultra-thin like this woman. This commercial doesn’t tell them that they can be whatever sized body they want to, it tells them that this body type is something that has to be achieved and alternate choice to starving yourself is to eat light tuna.
Is this the type of relationship we want people to be having with food?
Food shouldn’t be something we eat in order to be pretty or sexy. Food should be something that we eat in order to be healthy and to satisfy our taste buds! It is due to this type of relationship that we as a society have created with food that we see so many health related issues that are linked to food (ex. Anorexia, bulimia, etc). Also, this is a very real problem within our society. According to Duke Medicine, about 10 million people are suffering from eating disorders (Eating Disorders). That is nuts! To make this even worse, a large portion of the affected population is between the ages of 15-24 (which is a really important time for our development) (Eating Disorders).
Wondering what makes this an even more real issue? What makes this even more of an issue is that people don’t find this commercial disturbing or wrong, it’s actually titled, “Funny Diet Commercial” on youtube.
“Eating Disorders.” U.S. News Health . DukeMedicine, 28 Jan 2010. Web. 29 Apr 2012 <http://health.usnews.com/health-conditions/mental-health/eating-disorders>.
SherryQiu. “Funny Diet Commercial”. 06 Oct. 2006 Online video clip. Youtube. Accessed on 23 April 2012. < http://www.youtube.com/watch?v=_OBPWUijk4M>.